Did you know? Every time you purchase a Made in the USA Ross Reel, we contribute 10% of the sale to conservation efforts

Ross Reels _ Made on the Water®

about RossOriginal wood carved factory sign - circa 1973

Ross Reels is a fly fishing company

Founded in 1973, our business is the leading fly tackle manufacturer in the United States. We build high quality products and are committed to technical innovation and excellence in customer service.

Our products are built to last a lifetime and our world-class support team ensures our customers have unparalleled service.


To us, MADE ON THE WATER represents more than just words; it's our commitment to precision in every product we make, the guarantee of our skilled professionals to continually exceed expectations, and the satisfaction our customers feel when using our products on the water.

Limited Lifetime Warranty

Ross products are unconditionally guaranteed against manufacturer's defects in materials and workmanship for as long as the original purchaser owns the product. Please visit the Warranty Information section of our website. We will promptly attend to your request.



Supporting Education and Conservation

We are a national sponsor of the Fly Fish Film Tour (F3T) and we proudly support Casting for Recovery, Federation of Fly Fishers, Trout Unlimited, International Game Fish Association and The Congressional Sportsman's Foundation.

Please visit our Conservation Partners page for more information about these organizations.

Awards in Design and Manufacturing

Over the past 44 years, Ross Reels has been the recipient of more industry "Awards in Excellence" for innovation, dependability and performance than any other fly tackle manufacturer in the world.

In 2018, Ross is proud to receive recognition from Outside Magazine, Field & Stream and win both international and domestic product awards on the new Evolution LTX fly reel.


Ross Reels is proud to be a Colorado-based company and has called Montrose, CO home for well over three decades.