Did you know? Every time you purchase a Made in the USA Ross Reel, we contribute 10% of the sale to conservation efforts

Ross Reels™ _ Made on the Water®

about Ross
Colorado Business

The #1 Selling Fly Reels in the USA!

Founded in 1973, Ross Reels is recognized as the leading fly tackle manufacturer in the United States. Our commitment to quality, innovation and customer service shows in everything we make.

Ross products are meant to used for a lifetime and our world-class support team will ensure each customer has unmatched service and complete satisfaction. These are just a few reasons why Ross is a company that will stand at the forefront of the fly fishing industry for years to come. 


To Ross, MADE ON THE WATER represents more than just words; it is the Ross commitment to quality, innovation, and rigorous testing built into every product, the guarantee of its skilled professionals to continually exceed expectations, and the satisfaction Ross customers feel when using its tools on the water.

Limited Lifetime Warranty

Ross products are unconditionally guaranteed against manufacturer's defects in materials and workmanship for as long as the original purchaser owns the product. Please visit the Warranty Information section of our website for assistance with processing warranty service requests and repair needs. We will promptly attend to your request. We guarantee it!



Awards in Design and Manufacturing

Ross is the recipient of more industry "Awards in Excellence" for innovation, dependability and performance than any other fly tackle manufacturer in the world.

Supporting Education, Conservation and Community Health

Ross Reels is the primary sponsor of the National Fly Fishing in Schools Program and we proudly support Federation of Fly Fishers, Trout Unlimited, International Game Fish Association and The Congressional Sportsman's Foundation.

Please visit our Conservation Partners page for more information about these organizations.

Our company has also taken a lead in promoting community health and education by contributing to Casting for RecoveryThe Future Fisherman's Foundation, Hooked on Fishing | Not on Drugs, Discover Fly Fishing, Reel Recovery and The Susan G. Komen Breast Cancer Foundation.