Did you know? Every time you purchase a Made in the USA Ross Reel, we contribute 10% of the sale to conservation efforts

Ross Reels _ Made on the Water®

about RossOriginal wood carved factory sign - circa 1973Colorado Business

The #1 Selling Fly Reels in the United States

Founded in 1973, Ross Reels is recognized as the leading fly tackle manufacturer in the United States. Our commitment to quality, innovation and customer service shows in everything we make.

Ross products are meant to used for a lifetime and our world-class support team will ensure each customer has unmatched service.


To Ross, MADE ON THE WATER represents more than just words; it is the Ross commitment to quality, innovation, and rigorous testing built into every product, the guarantee of its skilled professionals to continually exceed expectations, and the satisfaction Ross customers feel when using our tools on the water.

Limited Lifetime Warranty

Ross products are unconditionally guaranteed against manufacturer's defects in materials and workmanship for as long as the original purchaser owns the product. Please visit the Warranty Information section of our website. We will promptly attend to your request.



Supporting Education and Conservation

Ross Reels is a national sponsor of the Fly Fish Film Tour (F3T) and we proudly support Casting for Recovery, Federation of Fly Fishers, Trout Unlimited, International Game Fish Association and The Congressional Sportsman's Foundation.

Please visit our Conservation Partners page for more information about these organizations.

Awards in Design and Manufacturing

Ross is the recipient of more industry "Awards in Excellence" for innovation, dependability and performance than any other fly tackle manufacturer in the world.

For 2016, Ross is proud to be named one of the top businesses in the State of Colorado.

Montrose, Colorado USA

Ross Reels is proud to be a Colorado-based company and has called Montrose, CO home for well over three decades.