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Evolution LTX Wins Best New Saltwater Reel

July 12, 2018

Orlando, Florida – Over 300 industry voting attendees at the International Fly Tackle Dealer (IFTD) cast their ballot on favorite new products debuting in 2018. It was local Montrose business and fly tackle manufacturer Ross Reels who took home the top prize in their respective class. Ross Reels, known for their precision machining and durability, was awarded Best New Fly Reel in the Saltwater category for its all-new EVOLUTION LTX series of fly reels. The award is Ross' second honor in three years after the business took home top awards in 2016.

Pictured: Evolution LTX in size 7/8

Held annually July, the American Fly Fishing Trade Association (AFFTA), in conjunction with IFTD, presents the awards. Voting occurs in a secure space separate from the manufacturers. Results are then calculated by code, ensuring the integrity of the vote and keeping winners in suspense until the very end.

This year, IFTD, in conjunction with the International Convention of Allied Sportfishing Trades (ICAST), encompassed over 220,000 square feet at Orlando’s Orange County Convention Center. The event hosted 626 exhibitors, and more than 15,000 people registered for the show, including 1,154 people from 71 countries, confirming its status as the world’s biggest and fastest growing tackle-trade show. This year, AFFTA Vice-Chair Colby Trow announced the winners at the annual “Party at the Pond” event on Thursday, July 12th. “It’s an honor to win any IFTD award,” said Bart Larmouth, Sales Manager. “These awards are the industry’s gold medals. Our sincerest thanks go out to our dealers and industry media.”

The company allows for free factory tours Monday through Thursday, noted Larmouth, and tours can be arranged by calling the factory at 970-249-0606. “We are a hyper-local company, and we want customers to come see the making of an Ross product up close and personal.” All Ross products are 100% made in the United States.

The EVOLUTION LTX fly reel available now and can be ordered through any Ross Reels authorized dealerPricing to begins at $385 for trout sizes, and saltwater sizes begin at $395.

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