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ROSS REELS TAKES HOME 2016 IFTD AWARD

July 15, 2016

ORLANDO, Florida – Over 255 industry attendees at the International Fly Tackle Dealer (IFTD) cast their vote on favorite new products debuting in 2016. It was fly reel manufacturer Ross Reels who took top prize in their respective category.

Ross, well known for its reliability and quality, took home Best New Fly Reel in the Freshwater category for its all-new new click-and-pawl Colorado LT.

IFTD - Ross Reels Pictured (L to R) Bart Larmouth, James Thomas, and Jeff Patterson.

Held annually in July, the American Fly Fishing Trade Association (AFFTA), in conjunction with IFTD, awards the trophies. Voting occurs in a secure space separate from the manufacturers. Results are then calculated by code, ensuring the integrity of the vote and keeping winners in suspense until the very end. This year, AFFTA Vice-chair Michael White announced the winners at the annual “Party at the Pond” event on Thursday, July 14th.

The 2016 IFTD show also attracted a best-ever crowd of 15,000 attendees, confirming its status as the worlds biggest and fastest growing tackle-trade show. The show hosted 552 companies in 1,850 booths, with a total combined exhibitor count of over 700 businesses.

“It's an honor to win any IFTD award,” said Jeff Patterson, EVP of Abel Automatics, the sister company to Ross Reels. “Our sincerest thanks go out to our dealers and the industry media.”

The IFTD award comes on the heels of Ross winning Runner-up for Best New Fly Reel at the yearly EFFTEX trade-show hosted in Europe for the Colorado LT. 

IFTD Award Colorado LT shown in size 3/4 platinum finish.

The awards are even more meaningful since the Orlando event marked the second major accolade Ross received after completely revamping its business, moving all operations back to Montrose, Colorado in 2014. Ross was formerly part of conglomerate 3M.

Patterson added that “each member the Ross team played an integral part. It’s a team effort and ours is very strong. In many mays, this validates it.”

The Colorado LT is currently available at any Ross Reels authorized dealer. Customers can visit www.rossreels.com for the most up-to-date information. Pricing begins at $285 for 0/3 weight.

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