For a limited time only, enjoy FREE GROUND SHIPPING on all orders over $50


  • Colorado LT earns award from Fly Fisherman Magazine

    December 2, 2016

    Colorado LT in Platinum (spool side)

    MONTROSE, Colorado -- Fly Fisherman Magazine announced that the Colorado LT has one the 2017 Best New Freshwater Reel. Widely circulated in the United States, Fly Fisherman has one of largest readerships in the world. The award is voted on by editors of the magazine in conjunction with the "Gear Guide" issue recommending top brands for fly fishing enthusiasts.

    "Its great to be recognized for all of hard work we're doing," said Jeff Patterson, EVP of Sales. "Hats off to our engineering team and machinists. The Colorado LT is now one of most awarded products we've ever made." The news caps off a successful year for Ross Reels, with the Colorado LT winning several industry accolades, including both European (EFFTEX) and North American (IFTD) awards.

    - end -

    For more information, Contact:

    Jeff Patterson, EVP, Sales

    970.249.0606, ext 26 |

  • Ross releases 2017 Catalog

    September 15, 2016

    Click to learn more

    MONTROSE, Colorado -- On the heels of a successful summer season, Ross Reels has released their 2017 Catalog. Highlights included the award-winning Colorado LT, the Animas S and a much anticipated new product, the Evolution R. "We're very happy with our complete line-up, and particularly satisfied that almost 100% of our reels are new product - all released in just a over a year," said Jeff Patterson, EVP and Dir. of Sales.

    Evolution R in Platinum

    The Evolution R headlines the new line-up.  "This may be the best product we've produced in a long time, and that's saying something," added Patterson. The "R" series has been a secretive project for nearly 18 months at the Colorado factory, with product testing going on for a majority of that time. A painstaking sourcing of exotic materials and advanced machining methods make the "R" an angler's dream. Look for the Evolution R to hit Dealer shelves this coming April.

    - end -

    For more information, Contact:

    Jeff Patterson, EVP, Sales

    970.249.0606, ext 26 |


    July 15, 2016

    ORLANDO, Florida – Over 255 industry attendees at the International Fly Tackle Dealer (IFTD) cast their vote on favorite new products debuting in 2016. It was fly reel manufacturer Ross Reels who took top prize in their respective category.

    Ross, well known for its reliability and quality, took home Best New Fly Reel in the Freshwater category for its all-new new click-and-pawl Colorado LT.

    IFTD - Ross Reels Pictured (L to R) Bart Larmouth, James Thomas, and Jeff Patterson.

    Held annually in July, the American Fly Fishing Trade Association (AFFTA), in conjunction with IFTD, awards the trophies. Voting occurs in a secure space separate from the manufacturers. Results are then calculated by code, ensuring the integrity of the vote and keeping winners in suspense until the very end. This year, AFFTA Vice-chair Michael White announced the winners at the annual “Party at the Pond” event on Thursday, July 14th.

    The 2016 IFTD show also attracted a best-ever crowd of 15,000 attendees, confirming its status as the worlds biggest and fastest growing tackle-trade show. The show hosted 552 companies in 1,850 booths, with a total combined exhibitor count of over 700 businesses.

    “It's an honor to win any IFTD award,” said Jeff Patterson, EVP of Abel Automatics, the sister company to Ross Reels. “Our sincerest thanks go out to our dealers and the industry media.”

    The IFTD award comes on the heels of Ross winning Runner-up for Best New Fly Reel at the yearly EFFTEX trade-show hosted in Europe for the Colorado LT. 

    IFTD Award Colorado LT shown in size 3/4 platinum finish.

    The awards are even more meaningful since the Orlando event marked the second major accolade Ross received after completely revamping its business, moving all operations back to Montrose, Colorado in 2014. Ross was formerly part of conglomerate 3M.

    Patterson added that “each member the Ross team played an integral part. It’s a team effort and ours is very strong. In many mays, this validates it.”

    The Colorado LT is currently available at any Ross Reels authorized dealer. Customers can visit for the most up-to-date information. Pricing begins at $285 for 0/3 weight.

    - end -

  • Colorado LT earns Best New Product Award in Europe

    June 24, 2016

    Fresh of the heels of its successful Spring product launch, the new Colorado LT has been awarded Runner-up in the Best New Fly Reel category at the 2016 European Fishing Tackle Trade Exhibition (EFTTEX) in Amsterdam, announced EFTTA Communications Officer Marisol Pinillos.

    CO LT - EFFTEX 2016 Colorado LT shown in size 3/4 platinum finish.

    About EFFTEX

    EFFTEX was initiated for the first time in 1982 and has developed into the premier trade show for the industry in Europe. EFTTEX attracts some of the most well-known names and emerging companies within the trade. EFTTEX "strives to be a truly international show" and "continues to attract exhibitors and visitors from the five continents and year on year welcomes new companies to the trade."

    Learn more at

  • Angling International - June 2016

    June 2016: Ross Reels bridges past and future with super-light Colorado LT

    Ang Int June 2016

  • Ross Reels named as one of States Top Businesses for 2016

    Each year, ColoradoBiz does extensive research, collects industry data and facilitates reader voting to produce various business rankings.  For 2016, Ross Reels is proud one of the States top 250 businesses. For more information, click here.

    Screen Shot 2016-04-08 at 7.05.09 AM





  • MidCurrent gives inside look into new Cimarron II

    December 2015 - MidCurrent, a leading industry news source, took the time to interview members of the Ross Reels team and discuss the newly released Cimarron II.

    The full article can be found here. 

    Screen Shot 2015-11-25 at 8.26.41 AM Cimarron II shown in size 5/6 black finish.


  • Angling International interviews Ross Reels

    December 2015 - New product releases and a commitment to quality fuel Ross' resurgence. Click below to read the article

    Screen Shot 2015-11-25 at 8.06.09 AM

  • Some call it an obsession | We call it research


    Premiering now at the 2015 Fly Fish Film Tour (F3T)

  • Ross Reels Announces Sponsorship of the 2015 Fly Fishing Film Tour (F3T)


    MONTROSE, Colorado -- The fly fishing community’s most popular film event has partnered with Ross Reels, one of the USA’s most prestigious reel manufacturers, to help bring independent fly fishing movies to venues across the country.

    “We couldn’t be happier to be part of the F3T,” said Bart Larmouth, Sales Manager at Ross Reels. “Our brand is Made on the Water and what could be a better fit than a travelling showcase of the best fly fishing films of the year.”

    Representatives of the company will be at many of the showings with giveaways, product demonstrations, and more.

    About Ross Reels: Founded in 1973, Ross Reels is the foremost producer of fly fishing reels in the world, with a state of the art machining facility in Montrose, Colorado.

    - end -

    For more information, Contact:

    Bart Larmouth, Sales Manager, Ross Reels

    970.249.0606 |

1 2