Did you know? Every time you purchase a Made in the USA Ross Reel, we contribute 10% of the sale to conservation efforts


  • Evolution LTX Wins Best New Saltwater Reel

    July 12, 2018

    Orlando, Florida – Over 300 industry voting attendees at the International Fly Tackle Dealer (IFTD) cast their ballot on favorite new products debuting in 2018. It was local Montrose business and fly tackle manufacturer Ross Reels who took home the top prize in their respective class. Ross Reels, known for their precision machining and durability, was awarded Best New Fly Reel in the Saltwater category for its all-new EVOLUTION LTX series of fly reels. The award is Ross' second honor in three years after the business took home top awards in 2016.

    Pictured: Evolution LTX in size 7/8

    Held annually July, the American Fly Fishing Trade Association (AFFTA), in conjunction with IFTD, presents the awards. Voting occurs in a secure space separate from the manufacturers. Results are then calculated by code, ensuring the integrity of the vote and keeping winners in suspense until the very end.

    This year, IFTD, in conjunction with the International Convention of Allied Sportfishing Trades (ICAST), encompassed over 220,000 square feet at Orlando’s Orange County Convention Center. The event hosted 626 exhibitors, and more than 15,000 people registered for the show, including 1,154 people from 71 countries, confirming its status as the world’s biggest and fastest growing tackle-trade show. This year, AFFTA Vice-Chair Colby Trow announced the winners at the annual “Party at the Pond” event on Thursday, July 12th. “It’s an honor to win any IFTD award,” said Bart Larmouth, Sales Manager. “These awards are the industry’s gold medals. Our sincerest thanks go out to our dealers and industry media.”

    The company allows for free factory tours Monday through Thursday, noted Larmouth, and tours can be arranged by calling the factory at 970-249-0606. “We are a hyper-local company, and we want customers to come see the making of an Ross product up close and personal.” All Ross products are 100% made in the United States.

    The EVOLUTION LTX fly reel available now and can be ordered through any Ross Reels authorized dealerPricing to begins at $385 for trout sizes, and saltwater sizes begin at $395.


  • Ross Reels Earns Montrose's Business of the Year

    January 27, 2017

    MONTROSE, Colorado -- The new year is starting just as strong as 2016 finished for Ross Reels.

    Presented by the City of Montrose, Region 10 & the Chamber of Commerce

    Ross, known for its precision manufacturing and high-end fly fishing products, was given the 2016 Business of the Year honor during the Montrose Chamber of Commerce’s annual gala on Saturday night at the Montrose Pavilion Events Center. The award was presented by the Chamber, as well as Region 10 and the City of Montrose.

    Accepting the award in front of the packed house of an estimated 200+ attendees was Tony Lugard, Chief Operating Officer at the company. “This award is quite an honor. We've been part of the Montrose community for over 30 years and our success has largely been from the stewardship of our wonderful team members.”

    According to Director of Montrose Business Innovation Chelsea Rosty, who oversees the Montrose Chamber of Commerce, the award was well deserved. She said Ross Reels has been in Montrose for more over 3 decades, and recently expanded its local employment base by 68 percent over a 24 month period. She touted Ross Reels for investing more than $750,000 in machinery and tooling during 2016 in its local factory, helping improve its production and upgrading its facilities.

    “I am happy to name Ross Reels the 2016 Business of the Year,” Rosty said, adding Ross Reels also had been recognized in Colorado Business Magazine and has recently won numerous industry design awards.


    For more information, Contact:

    Chelsea Rosty

    Director of Montrose Business Innovation, City of Montrose

    970.250.2189 | crosty@ci.montrose.co.us